About James Kesterson​

My Story​

Marketing has been more than a career for me — it’s been a mission.

Over the past 16 years, I’ve built a proven track record of helping businesses grow faster, smarter, and with more confidence. My journey started as a Marketing Manager at Redland Brick, where I first learned the power of messaging, branding, and audience targeting. From there, I moved into Global Marketing Coordinator, Digital Marketing Manager, Director of Marketing, Fractional CMO, steadily expanding my skills and leadership across 19 companies and 13 industries.

I’ve worked with businesses of every size — from local startups and mid-sized service companies to established corporations generating millions in annual revenue. My experience spans industries like Home Remodeling, Construction, Real Estate, Healthcare, Technology, Professional Services, and more. No matter the business, the fundamentals of building a marketing engine that drives revenue have stayed the same.

Along the way, I’ve mastered a wide range of marketing strategies and channels, including:
* Lead Generation (both inbound and outbound)
* Brand Positioning and Messaging
* Funnel Building and Optimization
* Content Marketing (blogs, lead magnets, newsletters)
* Email Marketing Automation
* Paid Advertising (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)
* Search Engine Optimization (SEO)
* Website Strategy and Conversion Optimization
* Video Marketing
*Reputation Management and Reviews Generation
* Partnership and Affiliate Marketing

I have hands-on experience with the industry’s top tools and platforms, including:
* CRM and marketing automation platforms like HubSpot, ActiveCampaign, Salesforce, Zoho
* Ad management tools like Meta Business Manager, Google Ads Manager
* Analytics platforms like Google Analytics, Hotjar
* Website builders like WordPress, Webflow, ClickFunnels
* Email and SMS marketing tools like Klaviyo, Mailchimp, Constant Contact, Twilio
* Social media scheduling and management tools like Hootsuite, Buffer
* Design and creative software like Canva, Adobe Creative Cloud
* Project management software like Asana, Trello, others.

To support my practical experience, I’ve earned professional certifications in Google Ads, Google Analytics, HubSpot Inbound Marketing, Meta/Facebook Advertising, SEO/SEM Certification, Content Marketing Certification, and I am continually investing in staying on the leading edge of marketing trends and strategies.

Today, I specialize in working with product-based businesses and service-based businesses who are tired of wasting time and money on marketing that doesn’t produce results. As a Fractional CMO, coach, and strategic advisor, I combine a deep understanding of business growth with hands-on marketing execution experience. Whether I’m helping you build your first marketing plan, auditing your campaigns, coaching your team, or serving as your part-time CMO — my goal is simple: Help you overshoot your goals in the right ways. If you’re ready to take your marketing to the next level — and finally build a strategy that drives real business results — let’s connect. This isn’t about chasing trends. It’s about building real, sustainable growth.

My E-Book and Courses​

Want to learn proven marketing strategies designed specifically for home remodelers — at your own pace and on your own schedule?

I’ve created a library of practical resources to help you grow faster, smarter, and more profitably. No fluff. No confusing theory. Just real-world strategies you can put into action right away.

🎓 Online Courses

Packed with step-by-step guidance, this e-book shows you how to build a marketing foundation that attracts higher-quality leads, closes more projects, and increases your profit margins — without wasting money on guesswork.

Read more…

🎓 Online Courses


Dive deeper with easy-to-follow courses that cover everything from creating high-converting marketing campaigns to building a marketing system that runs like a machine. Each course is tailored for remodelers who want to take control of their growth without having to become a full-time marketer.

📚 Case Studies


My case studies showcase real-world successes where I helped businesses overcome challenges, optimize their marketing strategies, and achieve measurable growth. From cutting advertising costs to multiplying leads and skyrocketing sales, these stories reveal how the right strategy and execution make all the difference.

What Can I Do for You?​

Marketing today is complicated — but it doesn’t have to be overwhelming. I help you simplify your marketing, focus on what actually drives results, and create a clear, actionable plan to grow your business.

Here is how I can help you:



Develop a Clear Marketing Strategy
Stop guessing and start executing with a road-map that’s tailored to your business, your goals, and your market.

Coach You or Your Team
Whether you’re a solo entrepreneur or managing a growing marketing department, I can coach you (or your team) to build smarter strategies, create better campaigns, and achieve bigger results.

Act as Your Fractional CMO
Need an experienced marketing leader without the full-time salary? I can step in as your part-time CMO, overseeing your marketing, leading your team, and keeping everything aligned with your business goals.







Audit and Optimize Your Current Marketing
Already running ads, campaigns, or email sequences? I’ll dig in, find the gaps, and show you exactly where you can improve and get more ROI.

Build or Revamp Your Marketing Systems
From CRMs to email automation to advertising funnels, I help you build smart systems that run your marketing reliably and efficiently.

Support Specific Campaigns or Projects
Need to launch a new service, build a lead generation campaign, or run a major promotion? I can help you plan, build, and execute it the right way.

Bottom Line:

Whether you need a little advice, a lot of leadership, or full hands-on help, I’ll meet you where you are — and help you get where you want to go, faster and smarter.

Ready to make your marketing work harder for you?

Let’s talk.

Need Advice?

If you’re a home remodeler feeling stuck, overwhelmed, or just ready for faster growth, you’re not alone — and you don’t have to figure it out by yourself.

Whether you need a fresh set of eyes on your marketing, a smarter strategy to bring in better leads, or a customized action plan to break through your current ceiling, I’m here to help.

* Quick questions?
* Stuck on a marketing decision?
* Want to know what’s really holding your business back?

Let’s talk it through.

I offer a free, no-pressure Mini Call where we can dig into your biggest challenge and sketch out a simple path forward. If you want deeper support after that, great — if not, you’ll still walk away with clarity and next steps you can use immediately.

Book your free Call.

Real advice. No sales pitch. Just real solutions for businesses that are serious about growing smarter.

Call Me
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